Recently I was browsing the Musicscribe mega-blog (which y’all should check out in its full glory here), and I read a contribution from Kyle Boreing about the country/gospel sister act Red Roots. Kyle praised the sisters’ smart, creative marketing choices, holding them up as a tasteful but effective example for the rest of the industry in this area. Specifically, he highlighted their use of radio contests and music videos. And it’s paying off, as they’ve gotten significant airplay and a handful of new artist nominations.
I also like Red Roots and agreed with most of Kyle’s points. However, I gently pushed him a bit on one line in his post. When he listed the sisters’ accomplishments, he added “… and they’re doing it with a youthful appeal that is otherwise SORELY lacking in gospel music.” That wording caught my eye: SORELY lacking. Continue reading “Does Southern Gospel Need Youthful Appeal?”